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June 13, 2020

Egypt’s eCommerce growth in 2020 is an excellent chance for retail and in-store companies.

Malak Mitch

You may know some of the pre-corona statistics and forecasting observing the growth of eCommerce in Egypt and the Middle East. We at MitchDesigns are witnessing the online eCommerce market during the Covid-19 in Egypt.

Things are changing so fast, I honestly thought that the eCommerce transformation would take 2 to 3 years to be normal behavior in our country, and we already aligned our B2B plans with this prediction.

Our mission is to maintain a set of the top successful eCommerce platforms in Egypt. Hopefully, one day, one of them will be so valuable, and the giant Amazon will acquire it as they did with Souq in March 2017.

We witness 3X to 5X higher sales with our current eCommerce clients in fashion, food, gift, and beauty industries. Our agency’s website now receives 4X more inquires than usual, with brands looking to create a simple online shop or dive deeper into the eCommerce business.

1- Are the products viable for eCommerce?

Every product could technically and, in theory, sold online, but not all products are viable for eCommerce. What is that even mean?

For example, food, electronics, beauty, fashion, light furniture, and even groceries (Group A) are natural to stock, sell online, and deliver in Egyptian cities. While Group B, like flowers, jewelry, glass, art, large furniture, these kinds of products requires customer experience reform and more attention to the fulfillment process, which leads to a slower conversion rate than Group A.

Group A. Easier to stock and fulfill. While Group B is harder to present on a web page and ship it safely, and usually, the products are more expensive than Group A.

2- Are the products viable for eCommerce?

Every product could technically and, in theory, sold online, but not all products are viable for eCommerce. What is that even mean?

For example, food, electronics, beauty, fashion, light furniture, and even groceries (Group A) are natural to stock, sell online, and deliver in Egyptian cities. While Group B, like flowers, jewelry, glass, art, large furniture, these kinds of products requires customer experience reform and more attention to the fulfillment process, which leads to a slower conversion rate than Group A.

Group A. Easier to stock and fulfill. While Group B is harder to present on a web page and ship it safely, and usually, the products are more expensive than Group A.

3- Are the products viable for eCommerce?

Every product could technically and, in theory, sold online, but not all products are viable for eCommerce. What is that even mean?

For example, food, electronics, beauty, fashion, light furniture, and even groceries (Group A) are natural to stock, sell online, and deliver in Egyptian cities. While Group B, like flowers, jewelry, glass, art, large furniture, these kinds of products requires customer experience reform and more attention to the fulfillment process, which leads to a slower conversion rate than Group A.

Group A. Easier to stock and fulfill. While Group B is harder to present on a web page and ship it safely, and usually, the products are more expensive than Group A.

Agency Talks

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June 13, 2020

Egypt’s eCommerce growth in 2020 is an excellent chance for retail and in-store companies.


June 13, 2020

Egypt’s eCommerce growth in 2020 is an excellent chance for retail and in-store companies.


June 13, 2020

Egypt’s eCommerce growth in 2020 is an excellent chance for retail and in-store companies.


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